Duolingo Annual Report

Client: School Project

Role: Graphic Design

Date: March 2024

A playful annual report that reflects the brands voice.

For this project I created an annual report for Duolingo, the language learning software, aimed towards the shareholders of the company. With researching the brand's identity, the resulting report was expressive and playful. Along with the report I have included a postcard and social media posts.

After initial research, my process began by coming up with three concepts, having them peer reviewed, and then settling on one and starting to develop from there. Guided by Duolingo's strong branding, I focused on balancing their iconic illustrations with a strong and easy to follow layout all while maintaining their whimsy.

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