This project was based on the rebranding of Cariuma, an eco-conscious footwear company with a mission to assist reforestation and empower sustainable choices.

I started by brainstorming a new name based on the research gained from the company's website, and decided on the name Thrive. This name well represented the company's core values and had a nod to reforestation with the concept of growth.

I then created the logo through various thumbnails, with the tree representing the act of tree planting as well as a 'T' for 'Thrive,' and the single winding path of the tree's greenery representing the journey and forward moving of the company while they hold themselves to their commitment to the environment.